ADSTERRA UPDATE NEWS
Adsterra Introduces Smart CPM to Boost Advertisers' Cost-Effectiveness and Automate Bidding
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August 14, 2023, LIMASSOL, Cyprus /PRNewswire/ -- One of the most popular bidding methods on the market, Smart CPM pricing, was made available by Adsterra. With smart CPM, media buyers and advertisers may dynamically modify their bids based on the level of competition, resulting in the most cost-effective traffic acquisition.
The update is now available to all Adsterra users registered as advertisers, introducing a new feature alongside CPM pricing. Users can now activate Smart CPM to automate bidding and eliminate the need for time-consuming manual payout adjustments.
The idea behind is to automatically register an advertiser for each ad placement in an auction. After the advertiser inputs the maximum allowed bid, the Smart CPM algorithm will launch auctions, evaluate the bids of the closest rivals, and determine the optimal compensation required to get ad views. The algorithm will never go beyond the maximum payout that the advertiser has entered; instead, it will strive to pay the lowest amount necessary to win the auction.
With Martech rapidly evolving, and driven by advancements in machine learning, our mission is to provide our partners with the latest tools that save valuable time on ad campaign testing, control, and management. While CPM pricing has traditionally required manual bid management, Smart CPM streamlines this process, safeguarding advertisers' budgets and ensuring they receive relevant ad traffic," notes Gala Grigoreva, CMO at Adsterra. "By automating bidding strategies, advertisers can confidently explore more traffic segments and test ad campaigns without the challenges often faced by beginners using traditional CPM."
Integrated into the Self-Serve Platform, Smart CPM is now available to all advertisers when creating or editing campaigns. Built on the CPM pricing model, this feature can be enabled for Popunder, Social Bar, or In-Page Push campaigns.
Since 2013, Adsterra has been developing a tech-driven, market-leading advertising network that connects advertisers and publishers worldwide. Its AI-powered solutions ensure seamless matching of advertisements to traffic sources. In addition to creating innovative ad tech solutions like the proprietary Social Bar ad format, Adsterra is committed to delivering top-tier customer service through its in-house Partner Care Program, which provides accessible, industry-specific support to every partner. See More....
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